A travel planning scene with a map of the United States on a table, a laptop, a cup of coffee, a passport, a vintage film camera, a mint green instant camera, sunglasses, and a person's arm pointing at the map.

Develop

Every business wants to scale; few want to do the unsexy groundwork it takes to get there. But without a solid foundation—your site, your stack, your systems—you’re just duct-taping growth to chaos.

We build the digital backbone of your brand the right way: from websites that actually convert, to SEO strategies that don’t just stuff keywords, to platforms and tools that make your life easier, not messier. No shortcuts; just smart, scalable solutions designed to grow with you.

A train in motion at a station, with a blurred passenger walking past advertisements on the platform.

Let’s build for long-term success.

Community-Based Marketing

    • Developing an omnichannel marketing approach for brand consistency.

    • Identifying the best mix of owned, earned, and paid media for maximum impact.

    • Aligning channel strategies with customer journey touchpoints.

    • Exploring innovative blog content avenues to bypass Google indexing and rank you higher in SERP

  • Establish high-level KPIs and success metrics for all integrated marketing efforts.

  • Integrated marketing campaigns to drive brand awareness (Earned, Owned, Paid) that spans everything from print, digital, and social.

    Keyword research and analysis that draws from in-the-moment trends to boost organic search ranking.

  • Content platform research and analysis to know which spaces are most appropriate for your brand, business, and products.

    Setting up content cadence and calendar to ensure you never skip a beat (and disappoint your community)

    Expertise in Substack, Medium, Mastodon, and Bluesky

    • Defining clear market positioning and launch strategy.

    • Developing customer acquisition strategies tailored to specific industries.

    • Aligning marketing, product, and operations for a seamless launch.

    • Positioning businesses for venture capital, angel investment, or crowdfunding.

    • Refining financial storytelling to attract investors.

    • Strategic capital allocation for long-term growth.

Tech Architecture

    • Researching best-fit software platforms for your specific business needs.

    • Evaluating tools for scalability, usability, cost, and ecosystem compatibility.

    • Recommending platforms across key functions (e.g., operations, marketing, HR, finance, design, collaboration).

    • Managing vendor outreach, demos, and communications.

    • Comparing pricing structures and negotiating contracts for best value.

    • Coordinating with legal or procurement teams when needed.

    • Designing custom workflows that connect tools seamlessly across teams.

    • Leading platform setup, data migration, and user account creation.

    • Ensuring system interoperability across your existing tech stack.

    • Designing training sessions, SOPs, and how-to guides for internal teams.

    • Hosting live tool walkthroughs and Q&A sessions.

    • Supporting teams through the first 30–90 days of platform adoption.

    • Helping leadership build buy-in and excitement for new tech adoption.

    • Crafting internal rollout plans with clear milestones and messaging.

    • Providing support for team feedback loops and iteration.

    • Conducting post-implementation audits to assess tool performance and ROI.

    • Identifying underutilized tools and overlapping functionality.

    • Recommending long-term tech stack evolution strategies.

Click through to explore the various web build & design packages we offer

  • Visit our Web Services Menu for more detail.

    You’re primed to grow, but only need essential, focused, and simple functionality.

    Platform: Squarespace / Shopify

    Product: Template of your choice, no customization.

    Services Included:

    • User-friendly, starter Squarespace or Shopify website (up to 5 pages)

    • Content placement (client-provided content)

    • Basic SEO setup (page titles, meta descriptions)

    • Google Analytics setup & basic overview training

    • Handoff session & site walkthrough

    Duration:

    Project completion: ~2 weeks

    Support: 1 week of 3hrs post launch support (email, Slack, phone)

  • You’re feeling the energy and ready to push the site with integrations and refined SEO.

    Platform: Squarespace template / Shopify them + optional integrations

    Target: Businesses seeking more functionality and design finesse, with some ongoing support.

    Services Included:

    • Everything from Core

    • Monday.com and Slack project management workspace

    • Expanded site (up to 10 pages)

    • Intermediate SEO optimization (image alt tags, page titles and meta descriptions, heading structures, sitemap)

    • Basic interactions (Squarespace)

    • One-hour live training session via video chat (recorded)

    Duration:

    Project completion: ~3–4 weeks

    Support: 1 week of 5hrs post launch support (email, Slack, phone)

  • It’s getting real, and you need to scale strategically with deeper research, refined UX, and articulated micro interactions.

    Platform: Squarespace, Shopify, or Webflow (entry-level, Webflow)


    Target: Businesses ready for growth and customized branding, willing to manage moderate complexity.

    Services Included:

    • Everything from Core/Swell

    • Bespoke-design system (created and managed in Figma)

    • Custom element interactions (Squarespace / Webflow)

    • Pre-launch site UX research (site-share) with up to 10 individuals and follow up survey of their experience

    • Option for more advanced UX research with Hotjar (pricing will be affected)

    • Copy collab - client provides initial drafts of site copy, we refine and optimize

    • Advanced SEO and keyword strategy (content recommendations)

    • Google Analytics + Google Search Console integrated setup

    • 90-minute live training & Q&A session via Zoom (recorded)

    • Dedicated project documentation & style guide PDF*

      If client needs brand identity work (logo, style guide, brand book, etc. we can provide that service, with modified pricing)

    Duration:

    Project completion: ~4–6 weeks

    Support: 2 weeks of direct support post-launch (email, Slack, phone, Zoom)

  • You’re riding the momentum, growing fast, and need to double-down on creating a premium brand experience with refined, custom touches.

    Platform: Squarespace, Webflow only (advanced, more customized build)

    Target: Businesses that want complete design control with premium interactions. Extensive dedicated transition support

    Services Included:

    • Fully custom site (up to 20 pages; additional pages negotiable)

    • Advanced and custom element interactions and animations

    • Content integration (visual assets like video, photography, designs created and provided by client)

    • Strategic, SEO copy created by Lodematter (up to 8 pages; product description drafts provided by client)

    • Advanced SEO & analytics configuration, including content strategy and competitive analysis/audit

    • Comprehensive Google Suite setup (Analytics, Search Console, Tag Manager, Looker Studio Dashboard)

    • Two 90-minute intensive live training & handover sessions (recorded)

    • Custom training documentation & video tutorials (client-specific)

    Duration:

    Project completion: ~6-8 weeks

    Support: 3 weeks of direct support post-launch (email, Slack, phone, Zoom)

Let’s start building.